using a font that is simply too small for recipients to read easily, orģ. being inconsistent within your message and alternating font style and size between paragraphs, orĢ. Of course, there are some fundamental mistakes that can be made with email and web fonts, such as ġ. Most of your recipients won’t be font snobs. But if you don’t like Pinot Noir, then their being ‘right’ won’t make you happy. But, truth-be-told, a sommelier friend of mine once told me that if you like Sauvignon Blanc, then that is exactly what you should have to accompany a rich beef bourgogne – even if the experts think that the correct choice would be a Pinot Noir. To a website or email newsletter designer, the suggestion that it doesn’t really matter what specific font you use is akin to a sommelier hearing someone advise that it really doesn’t matter which wine accompanies a dinner. HTML email and web designers might throw me under the bus for this, and I really do understand why they would want to. be large enough for people to read without any effort.īeyond this, whether you use Arial 12pt or Georgia 12 pt is somewhat irrelevant as far as I am concerned. be a system font, likely to be supported by the majority of email clients and web browsers, andģ. match the tone of the message being sent,Ģ. IMHO, I think that the email or website font used should ġ. While many seem to agree that the font size should never be below 10pt (I understand this more now that I find myself, for the first time, reaching for my pharmacy-rack reading glasses!) there seem to be two camps – 10pt or 12pt. The same variety of responses are found when searching for the best email and web font size. Okay, but what about email and web font size for my HTML newsletters and website landing pages? If you want to roll like an R&B star, Kanye West prefers to use Gothic or Helvetica fonts for his email. Still others charge that Georgia is the most legible for email and the web. Others suggest that serif fonts like Times New Roman are easier to read on email and website screens. Some articles cite visibility studies which proclaim Arial to be the best font. While researching best practices for email fonts in email newsletters and websites, there was one thing that I discovered. What are the best fonts to use for email newsletters and websites? I am sending my first GroupMail email newsletter soon.